For the essence of literature, each era should provide its own answers. If we can break away from the single-perspective of reflection theory and view literature from the perspective of creative ontology, we will be able to open a more convenient door for understanding the literary creation and industrialization issues of this era. In the process of literary creation and its industrialization, what are the essential elements that run through it? Our answer is "creativity". How does "creativity" transform from "first - degree creativity" to "second - degree creativity"? What paths does it take in this process? What changes has "creativity" undergone in this process? A profound understanding and interpretation of the internal mechanism of literary creativity in the process of cross-media, cross-time–space, and cross-industrial-chain industrialization transformation will help literary writers and creative industry practitioners to better carry out creation and production, help the government and society to more deeply understand the essence of creative writing and creative industries, and more high-level formulate relevant creative support and industrial policies.