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The release of ChatGPT by OpenAI in November, 2022, has stimulated great discussion focusing on applications of AI technology in many areas, such as academics, business, and society. While AI has been applied in a number of places for once, the spread of Generative AI (GAI) programs such ChatGPT, Jasper, and DALL-E generated the perception that it is a turning point in the development of AI technology due to its user-friendliness, ease of use, and impressive performance. GAI is the way of creating variety of content, which can be texts, images, music, code, and videos. This has a number of implications for businesses that depend on them more, and touch upon the role of BMI. What follows is a BMI-based overview of how GAI can influence enterprises and the next sections contain three case studies, including software engineering, healthcare, and financial services. This research features a qualitative content analysis, such as peer-reviewed publications, company reports, press releases, interview transcripts, and podcasts. Therefore, the study will be able to contribute to the increasing academic debate on the impact of AI development in the management scholar’s field while enriching the understanding of the actual implementation of AI in order to develop or improve business models.

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The Role of GenAI in Business Model Innovation

  • 会议论文

  • 发表日期：

    2026年

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  • Akshay Anand Tripathi,
  • Tripti Dhote,
  • Pankaj Pathak,
  • Samaya Pillai,
  • Vikash Yadav

摘要

The release of ChatGPT by OpenAI in November, 2022, has stimulated great discussion focusing on applications of AI technology in many areas, such as academics, business, and society. While AI has been applied in a number of places for once, the spread of Generative AI (GAI) programs such ChatGPT, Jasper, and DALL-E generated the perception that it is a turning point in the development of AI technology due to its user-friendliness, ease of use, and impressive performance. GAI is the way of creating variety of content, which can be texts, images, music, code, and videos. This has a number of implications for businesses that depend on them more, and touch upon the role of BMI. What follows is a BMI-based overview of how GAI can influence enterprises and the next sections contain three case studies, including software engineering, healthcare, and financial services. This research features a qualitative content analysis, such as peer-reviewed publications, company reports, press releases, interview transcripts, and podcasts. Therefore, the study will be able to contribute to the increasing academic debate on the impact of AI development in the management scholar’s field while enriching the understanding of the actual implementation of AI in order to develop or improve business models.