College websites often contain a wealth of information, but navigating it can be challenging for students. AI integrated chatbots offer a potential solution, providing a user-friendly interface for information retrieval and support. This research delves into a critical yet underexplored area: how students perceive the usability of chatbots within college websites. The Technology Acceptance Model (TAM) provides the foundation for our investigation. TAM posits that perceived ease of use (PEU) and perceived usefulness (PU) are key factors influencing a user’s attitude towards technology and, ultimately, their intention to use it. By examining these relationships, this study aims to bridge a crucial knowledge gap. We explore how students perceive the ease of interacting with chatbots and their effectiveness in fulfilling their needs. Understanding these perceptions will equip colleges with valuable insights. They can leverage chatbots strategically to create a more engaging and efficient online environment, fostering a positive learning experience for all stakeholders.