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This dissertation, based on the research on narrative persuasion, the education-entertainment strategy, and the Inspiring media model, will contrast the indirect effect of the protagonist’s attitude towards immigration on the attitudes towards immigration through the variables of identification with the protagonist, narrative transportation, cognitive elaboration, mixed emotions, and insight with modern racism acting as a moderating variable in a parallel serial moderated mediation model. It will analyze the effect of the protagonist’s attitude towards immigration in deactivating an anti-immigrant rumor, being one of the protagonists a transitional character, i.e. a character who changes their perspective over the course of the narrative. Three online experiments using Qualtrics will be conducted to empirically test the proposed theoretical model. The first one, also part of the TRANCHAR project, will have a 3×3 factorial design and will use a sample of 900 participants (Qualtrics panelists) and nine audiovisual fictional contents that will differ in 3 types of protagonists’ attitudes towards immigration (ambivalent, positive, and control group) and 3 types of anti-immigrant rumors (“immigration increases citizens’ insecurity”, “immigrants take advantage of social aid”, and “immigrants steal our jobs”). Experiments 2 and 3 will have similar characteristics, but will be conducted with written and auditory narratives, respectively. It is expected that this work will shed light on the psychological process of persuasion and its underlying mechanisms.

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Entertainment-Education Strategies to Defuse Anti-Immigration Rumors Through Fiction. The Roles of Protagonist’s Attitudes and Modern Racism

  • 会议论文

  • 发表日期：

    2025年

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  • Williams A. González-González,
  • Juan-José Igartua

摘要

This dissertation, based on the research on narrative persuasion, the education-entertainment strategy, and the Inspiring media model, will contrast the indirect effect of the protagonist’s attitude towards immigration on the attitudes towards immigration through the variables of identification with the protagonist, narrative transportation, cognitive elaboration, mixed emotions, and insight with modern racism acting as a moderating variable in a parallel serial moderated mediation model. It will analyze the effect of the protagonist’s attitude towards immigration in deactivating an anti-immigrant rumor, being one of the protagonists a transitional character, i.e. a character who changes their perspective over the course of the narrative. Three online experiments using Qualtrics will be conducted to empirically test the proposed theoretical model. The first one, also part of the TRANCHAR project, will have a 3×3 factorial design and will use a sample of 900 participants (Qualtrics panelists) and nine audiovisual fictional contents that will differ in 3 types of protagonists’ attitudes towards immigration (ambivalent, positive, and control group) and 3 types of anti-immigrant rumors (“immigration increases citizens’ insecurity”, “immigrants take advantage of social aid”, and “immigrants steal our jobs”). Experiments 2 and 3 will have similar characteristics, but will be conducted with written and auditory narratives, respectively. It is expected that this work will shed light on the psychological process of persuasion and its underlying mechanisms.