Neuroaesthetics is the study of how the brain perceives and responds to beauty and aesthetics. This research explores the impact of neuroaesthetics, cross-cultural influences, and individual differences on consumer preferences. The study incorporates personalization by considering individual variations and highlighting the need to analyze diverse neuroaesthetic preferences. By employing modern methodologies such as psychophysiological tests or behavioral trials in a cross-cultural investigation, the research uncovers valuable insights for global marketing and personalized approaches. The findings demonstrate both cross-cultural preferences and individual variances, which carry significant implications for targeted advertising. Acknowledging its limitations, the paper suggests future research directions.