This chapter explores ASEAN’s role as a bridge and link for cultural exchange, highlighting its multifaceted cultural, educational, and tourism cooperation with China. The discussion is structured into five key aspects. First, ASEAN is examined as a friendly partner that highly values the Chinese tourist market. With a strong emphasis on tourism development, ASEAN countries actively attract Chinese tourists, contributing to mutual cultural understanding. Second, ASEAN serves as a window for cultural and tourism festival exchanges, fostering people-to-people connections and deepening regional ties through diverse cultural events. Third, the chapter highlights ASEAN’s role as guardians and bearers of cultural heritage, showcasing efforts to preserve traditional art, historical sites, and intangible cultural heritage while promoting cultural diplomacy with China. Fourth, ASEAN is analyzed as a facilitator of medical and educational cooperation, strengthening health initiatives and knowledge-sharing platforms with China to enhance regional well-being. Finally, ASEAN’s proactive role in promoting educational cooperation is examined, emphasizing student exchanges, language programs, and joint academic research as key drivers of deeper mutual understanding.Through these discussions, this chapter underscores ASEAN’s vital role in strengthening cultural and educational exchanges with China, reinforcing the foundation for long-term regional cooperation.