A Comprehensive Approach to Integrate Static, Dynamic and Interactive Display of Advertising in Public Spaces—An Experimental Study
摘要
The evolution of advertising in public spaces has undergone a remarkable transition, progressing from conventional static paper-based advertisements to dynamic digital ads and interactive kiosk displays. In this ever-evolving advertising landscape, there is a necessity for a unified and inventive approach that seamlessly blends various advertising formats. The impact of dynamic digital ads on consumer engagement has been examined along with the evolving role of interactive kiosk displays in information dissemination. A thorough analysis of current advertising campaigns in public spaces has been conducted, along with user perception of its impact. Advertiser engagement has also been evaluated in terms of the effectiveness of advertisements in promoting products or services and return on investment. The implications and recommendations derived from the study offer practical applications for advertisers and strategic insights for optimizing integrated campaigns. The goal is to transform the landscape of visual communication in public spaces through innovation and considerate integration.