This study delves into the crucial role of graphic design in fostering effective visual communication and promoting sustainable messaging about environmental conservation, specifically among Indian residents. Employing a quantitative approach, the research involves 250 respondents aged 10 and above. Utilizing a structured questionnaire, statistical tools like principal component analysis and multiple linear regression are employed to analyze data. The study emphasizes the significant impact of visual communication challenges, ease of understanding sustainable information, and the intention to use graphic design for comprehending environmental conservation on overall satisfaction. It also highlights the varying impact across different age groups, suggesting tailored approaches for better effectiveness.

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Graphic Advocacy: Unveiling the Impact of Design on Environmental Communication and Sustainability

  • Aanchal Trehan,
  • Pankaj Kumar Singh

摘要

This study delves into the crucial role of graphic design in fostering effective visual communication and promoting sustainable messaging about environmental conservation, specifically among Indian residents. Employing a quantitative approach, the research involves 250 respondents aged 10 and above. Utilizing a structured questionnaire, statistical tools like principal component analysis and multiple linear regression are employed to analyze data. The study emphasizes the significant impact of visual communication challenges, ease of understanding sustainable information, and the intention to use graphic design for comprehending environmental conservation on overall satisfaction. It also highlights the varying impact across different age groups, suggesting tailored approaches for better effectiveness.