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Globally, artificial intelligence (AI) is changing industries, and India’s media and entertainment business is no exception. The industry’s dynamics are drastically changing as a result of the rise of automation, personalized audience experiences, and AI-generated content. But these technical developments also present important moral and legal dilemmas. The impact of artificial intelligence (AI) on India’s media and entertainment industry is examined, along with the legal challenges posed by this integration. A special emphasis is placed on data privacy, copyright concerns, intellectual property rights (IPR), and the moral ramifications of AI-driven innovations. In addition, the report makes policy and regulatory recommendations that India should take into account to deal with these issues.

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Swapping Impact and Legal Challenges of Generating AI in India with Special Reference to Media and Entertainment Sector

  • 会议论文

  • 发表日期：

    2025年

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  • Hitesh Sharma,
  • Anita Yadav,
  • Khyati Kochhar

摘要

Globally, artificial intelligence (AI) is changing industries, and India’s media and entertainment business is no exception. The industry’s dynamics are drastically changing as a result of the rise of automation, personalized audience experiences, and AI-generated content. But these technical developments also present important moral and legal dilemmas. The impact of artificial intelligence (AI) on India’s media and entertainment industry is examined, along with the legal challenges posed by this integration. A special emphasis is placed on data privacy, copyright concerns, intellectual property rights (IPR), and the moral ramifications of AI-driven innovations. In addition, the report makes policy and regulatory recommendations that India should take into account to deal with these issues.