Godhadi is a species of blanket found in Maharashtra, hand-stitched from recycled clothing or repurposed saris, affiliating with the principles of closed-loop supply chain. This paper explores the traditional heritage of Godhadi in Maharashtra and evaluates the literature in light of today’s excess-driven, anti-sustainable fashion. The objective is to develop sustainable and contemporary prototypes that would empower Godhadi craftsmen and ensure their organic future by utilizing community resources. Various research methodologies such as documentation from artisans, observations, surveys and in-depth community interviews will be employed taking into account the peculiarities of modern and fashionable customer preferences. Therefore, the paper suggests, it is necessary to modernize the designs that do not appeal to customers in the current day. Before creating the designs, a survey of one hundred individuals aged 25–45 was conducted. In order to promote the Godhadi craft, a range of four prototypes were made with the Godhadi quilting techniques, also accepted and integrated into modern fashion design processes. This research largely emphasizes the relationship between tradition, innovation, and sustainability—what Godhadi art represents. The findings reveal the effectiveness of proposed prototypes which were evaluated based on consumer survey and feedbacks and also imply that local crafts are often underestimated. Integrating cultural handicraft with sustainability techniques is essential for a greener future. The study underlines cultural preservation and community empowerment leading to future research. It demonstrates an instinctive understanding of why, in an effort to promote sustainability, variety, and inclusivity in modern fashion, we should value and celebrate indigenous crafts.

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Stitching Sustainability: An In-Depth Exploration of Maharashtra’s Godhadi Craft in Contemporary Fashion

  • Shagun Swaroop,
  • Sanjeevani Ayachit

摘要

Godhadi is a species of blanket found in Maharashtra, hand-stitched from recycled clothing or repurposed saris, affiliating with the principles of closed-loop supply chain. This paper explores the traditional heritage of Godhadi in Maharashtra and evaluates the literature in light of today’s excess-driven, anti-sustainable fashion. The objective is to develop sustainable and contemporary prototypes that would empower Godhadi craftsmen and ensure their organic future by utilizing community resources. Various research methodologies such as documentation from artisans, observations, surveys and in-depth community interviews will be employed taking into account the peculiarities of modern and fashionable customer preferences. Therefore, the paper suggests, it is necessary to modernize the designs that do not appeal to customers in the current day. Before creating the designs, a survey of one hundred individuals aged 25–45 was conducted. In order to promote the Godhadi craft, a range of four prototypes were made with the Godhadi quilting techniques, also accepted and integrated into modern fashion design processes. This research largely emphasizes the relationship between tradition, innovation, and sustainability—what Godhadi art represents. The findings reveal the effectiveness of proposed prototypes which were evaluated based on consumer survey and feedbacks and also imply that local crafts are often underestimated. Integrating cultural handicraft with sustainability techniques is essential for a greener future. The study underlines cultural preservation and community empowerment leading to future research. It demonstrates an instinctive understanding of why, in an effort to promote sustainability, variety, and inclusivity in modern fashion, we should value and celebrate indigenous crafts.