The purpose of this study is to elicit the application of the role-play technique to teach the course Brand Identity Design to the second-year undergraduate students of graphic design. The intended outcome of the Brand Identity Design course is to understand how to design a logo and identify the distinguishing elements that create a brand. Aspects such as logo, color, typography, imagery, iconography and design system make the brand unique. The present research employs an active learning methodology, i.e., the role-play technique aimed at bringing out the creative thinking ability essential to design an effective Brand Identity. This includes working in a group, collaborating with other team members, appreciating each other’s work, giving constructive feedback and understanding the working dynamics of the design team with the client. In this role-play methodology, inclusive grouping was done where the learners of diverse abilities such as presentation skills, research skills, graphic design tools and communication skills were grouped together. The students learnt the designing aspects like composition and scalability of the logo design. The functionality of the logo while using it on various mediums and materials. Thus, the sample of 55 students designed more than 500 plus unique logos with logical reasoning showcasing creativity, teamwork and collaboration. The conclusion of this study states that exploring role-play technique in Graphic Design andragogy can be a strong bridge between academia and industry.