This paper investigates the untapped potential of gastronomy tourism in India, focusing on bridging the gap between tourists seeking authentic culinary experiences and local food providers. The study identifies key barriers, including tourist traps, language differences, and the lack of accessible platforms for genuine culinary interactions, which hinder the growth of this sector. Through a comprehensive examination of local food practices, interviews with chefs, and an analysis of traditional cooking methods, the paper emphasizes the critical role of design in creating reliable and meaningful tourism experiences. Utilizing service design methodologies, such as the Iceberg Model and Customer Gap Model, the research highlights how these approaches can enhance tourist engagement and satisfaction. The findings underscore the importance of promoting lesser-known regional cuisines to bolster culinary tourism in India. Furthermore, the research outlines pathways for future exploration and innovation, advocating for digital product design-led interventions that not only support economic growth but also preserve cultural heritage, ensuring a more sustainable and enriching gastronomy tourism experience.

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Tastes of Travel: Gastronomy Tourism in India

  • Saakshi Bakliwal,
  • Diksha Singh

摘要

This paper investigates the untapped potential of gastronomy tourism in India, focusing on bridging the gap between tourists seeking authentic culinary experiences and local food providers. The study identifies key barriers, including tourist traps, language differences, and the lack of accessible platforms for genuine culinary interactions, which hinder the growth of this sector. Through a comprehensive examination of local food practices, interviews with chefs, and an analysis of traditional cooking methods, the paper emphasizes the critical role of design in creating reliable and meaningful tourism experiences. Utilizing service design methodologies, such as the Iceberg Model and Customer Gap Model, the research highlights how these approaches can enhance tourist engagement and satisfaction. The findings underscore the importance of promoting lesser-known regional cuisines to bolster culinary tourism in India. Furthermore, the research outlines pathways for future exploration and innovation, advocating for digital product design-led interventions that not only support economic growth but also preserve cultural heritage, ensuring a more sustainable and enriching gastronomy tourism experience.