Ethnocentrism broadly refers to ethnic self-centeredness and self-importance. This attitude could lead an individual to believe that their own culture or way of life is the correct way of living. It could also result in hostility towards other cultures. Ethnocentrism is therefore the tendency to view one’s own group, the ‘in-group’, as the archetype and all the other groups, the ‘out-groups’, with reference to this ideal. The in-group’s boundaries are defined by one or more observable characteristics such as language, accent, physical features or religion, indicating common descent. While initially used in anthropology, the term is now used widely in sociology, psychology, political science, economics and markets, among other disciplines.