The aim of this article is to understand the importance of digital marketing strategies in companies in the tourism sector, specifically the Living tours company. In addition to complementing previous research, the purpose of this study is to identify possible gaps in the digital marketing strategies of the case under analysis and discussion. The results show that the implementation of digital marketing strategies results in a significant increase in customer satisfaction, as evidenced by positive feedback and good online reviews, in greater customer interaction with the brand, which also contributes to a higher customer retention rate. This article supports studies on the importance of digital marketing today and its empirical insight is intended to aid future research. The study also reveals areas where digital marketing strategies could be optimized, including the need for greater personalization and segmentation of campaigns to better meet the specific needs of customers.