Urban tourism has been growing in such a way that it has contributed to increased tourist pressure in some areas—a consequence of the high concentration of visitors in time and space. Since mobility is fundamental to tourism and the knowledge of how tourists consume and experience an urban destination is very important for its sustainable management, it is relevant to develop strategies to disperse visitors from places with high concentration to other places without a high concentration. The aim of this article is to understand the impact of incentives on the spatiotemporal behaviour of visitors, which refers to how tourists move and spend their time in a destination in a historic city classified by UNESCO as a World Heritage Site and disseminate an innovative research project and discuss its operationalisation and expected results based on the literature review already conducted. Framed in a research model, this project could contribute important to Destination Management Organisations (DMOs). The use of incentives could help in the more efficient management of tourist flows in more congested areas, contributing to an improvement in the quality of life of residents and an improvement in the quality of the visiting experience for tourists.