Technology disruptions have changed the landscape of work. Advances in technology have transformed the traditional work environment into a digital one. This study investigates how Generation Z (Gen Z) adopts digital technology, using the Theory of Planned Behavior (TPB) as a conceptual framework to explore the factors influencing their adoption intention. Data was collected from 183 Gen Z individuals through a survey and R-Studio was used for structural analysis. The findings indicate that Gen Z’s intention to use digital technology is significantly influenced by attitudes and subjective standards, while digital technology readiness and perceived behavioral control do not influence adoption intention. This suggests that for Generation Z, social and attitudinal norms are more important than readiness and perceived behavioral control in driving technology usage. The study’s main contribution is its use of the Theory of Planned Behavior (TPB) to analyze Gen Z’s digital technology adoption, demonstrating that social and subjective norms are more important than technological preparedness or perceived control. By questioning conventional wisdom on the significance of control and preparedness in adoption behavior, the study sheds light on how Gen Z’s attitudes influence their use of digital media. These findings are crucial because they have practical implications for developing methods that improve digital technology use by emphasizing social and attitudinal components.