Eco-canvas is the latest tool of the Business Model Canvas developed by Osterwalder and Pigneur, which considers the circular economy includes environmental, social and innovation technology. The Eco-canvas concerns generating unused waste products as an end-life from one product to become resources for other goods in the principle of circular economy business concept. This paper focused on the fundamental features of vehicle electrification related business which shows the model of circular economy green business using eco-canvas business model. It evaluates the electric motorcycle conversion workshop, and the startup battery industry businesses on how they process the waste. In addition to mapping their current business models through Ecocanvas, this research incorporates Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) analysis to assess each company’s strategic position, highlighting their internal strengths and weaknesses as well as external opportunities and threats. As a practical contribution, this research develops and provides information about the existing business models of green business vehicle electrification in Indonesia. Stakeholders may use this information as references to improve the green business become a circular economy business model through innovation and technology. Further research may explore the practicality of the Eco-canvas methodology and IFAS/EFAS through other sectors of activities and contexts which benefit creating more green business opportunities through innovation and technology. Eco-canvas is a tool that can be used by researchers, private businesses and public sector, so that it can provide a better understanding to develop sustainable businesses.

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The Eco-canvas of Green Business Vehicle-Electrification: A Case Study of Electric Motorcycle Circular-Economy Business Model in Indonesia

  • Renny Rochani,
  • Wahyudi Sutopo

摘要

Eco-canvas is the latest tool of the Business Model Canvas developed by Osterwalder and Pigneur, which considers the circular economy includes environmental, social and innovation technology. The Eco-canvas concerns generating unused waste products as an end-life from one product to become resources for other goods in the principle of circular economy business concept. This paper focused on the fundamental features of vehicle electrification related business which shows the model of circular economy green business using eco-canvas business model. It evaluates the electric motorcycle conversion workshop, and the startup battery industry businesses on how they process the waste. In addition to mapping their current business models through Ecocanvas, this research incorporates Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) analysis to assess each company’s strategic position, highlighting their internal strengths and weaknesses as well as external opportunities and threats. As a practical contribution, this research develops and provides information about the existing business models of green business vehicle electrification in Indonesia. Stakeholders may use this information as references to improve the green business become a circular economy business model through innovation and technology. Further research may explore the practicality of the Eco-canvas methodology and IFAS/EFAS through other sectors of activities and contexts which benefit creating more green business opportunities through innovation and technology. Eco-canvas is a tool that can be used by researchers, private businesses and public sector, so that it can provide a better understanding to develop sustainable businesses.