Famous brands are known to use a distinct and consistent design language across their product offerings. This reinforces their brand personality, helping them to stand out from competition and communicate their brand message. Industrial designers carry the responsibility of translating the core values of a brand into specific design elements and features. However, there is lack of evidence whether consumers can look at products and identify the brand values correctly, that too for mass-market brands from different product categories. This study was taken up with the objective of investigating whether the personality perceived through product design matches with the brand’s intended personality. This would help designers communicate brand values more effectively, thereby maximizing brand loyalty and market success. An empirical research was carried out with general consumers (n = 366), taking products from three diverse consumer product categories as stimuli. Results reveal that perceived personalities for shampoo and beard trimmer brands match strongly or reasonably with intended personality, while such a match is not common for RO water purifiers. Further, this paper contributes by demonstrating a novel method for decoding brand personality, that is quicker than conventional methods and provides definitive results. This would help designers to assess personality perception for the brand they are designing for as well as its key competitors, thereby promoting better communication of brand values and better differentiation as well.