Color is a major marketing component and a direct influencer of subconscious decision-making. This paper inquires about how colors can affect people’s feelings toward organizations and thus examines the relationship between color choices and consumer responses in cause-related marketing campaigns. An experiment was conducted among student user groups, and effects were recorded. Through experiments involving student participant groups, we investigated the intricate relationship between color palettes and consumer responses within cause-related marketing campaigns. Data was collected on a Likert scale and used to measure consumer reactions. ANOVA was used to test the relationship between the cause color palette and the brand identity palette. The findings reveal that color is a pivotal player in cause-related marketing, with the power to evoke strong emotions such as trust (p < 0.05) and empathy (p < 0.05) in consumers and heighten their engagement with specific causes. Moreover, the research sheds light on the distinct associations different colors has with brand identity and cause-related messaging. This paper concludes that, in cause-related marketing efforts, color selections are crucial in influencing customer perceptions and behavior. It also offers insightful information for businesses and organizations looking to maximize the effectiveness of their cause-related marketing campaigns.