Communication could be verbal (words), visual (images), and non-verbal (gestures). Often, we use a combination of these to interact and deliver the coded information. Indian indigenous practices are propagated and transmitted from generation to generation, enriching our culture through word, images, and gesture combinations. The study discusses India’s oral-pictorial narrative as an effective communication tool and intangible cultural heritage propagator. Tracing the practice by mapping the timeline from the initial documented structure to the changing and adapting forms in survival, the study tries to understand the propagation of Indian oral-pictorial tradition and folk art from its primitive role and representation to the shifting paradigm. The paper illustrates the revival of oral-pictorial tradition and folk art based on the initiative of researchers and practitioners across the time frame before 1960, 1960–1980, 1980–2000, and 2000–2020. It overviews the changing synergy in community, story/ subject deviation, and emerging identity for further direction.