This chapter explores the lived experiences of Indian nationals working in the barbering industry in Malaysia. Using symbolic interactionism (Blumer, 1969) and consumer culture theory (Arnould & Thompson, 2005) as a theoretical framework, the study analysed the consumption practices and lived experiences of the Indian national as an economic migrant in the Malaysian barbering industry. The findings indicate that there are key differences in the lived experiences of South Indian and North Indian barbers, particularly in relation to language, food, and socio-cultural activities. The similarities are in terms of their individual aspirations for the future, focusing on financial incentives, well-being of the family, and forming a sense of belonging.

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In Search of a Better Life: The Lived Experiences of the ‘Indian Barbers’ in Malaysia

  • Juliana French,
  • Thaatchaayini Kananatu

摘要

This chapter explores the lived experiences of Indian nationals working in the barbering industry in Malaysia. Using symbolic interactionism (Blumer, 1969) and consumer culture theory (Arnould & Thompson, 2005) as a theoretical framework, the study analysed the consumption practices and lived experiences of the Indian national as an economic migrant in the Malaysian barbering industry. The findings indicate that there are key differences in the lived experiences of South Indian and North Indian barbers, particularly in relation to language, food, and socio-cultural activities. The similarities are in terms of their individual aspirations for the future, focusing on financial incentives, well-being of the family, and forming a sense of belonging.