Sound localization refers to the ability of the human brain to identify the direction of the sound source in three dimensions (Grothe et al. in Physiol Rev 90:983–1012, 2010). In screen-based cinema, the sound localization conventions are based on a two-dimensional screen and its fixed relationship with the audience. In Cinematic Virtual Reality (Cine-VR), the user can look around and navigate in a 360° video. Therefore, Sound Localization conventions are essential for crafting an immersive and emotionally engaging experience and should be thoroughly reviewed. Within all sound elements, voice plays a significant role in conveying information and creating emotion in cinema. Therefore, voice localization (VoLo) is even more critical for user engagement, emotional immersion, and fostering empathy with on-screen characters in Cine-VR. Even though scholars acknowledge the importance of sound design in virtual reality (VR), the research focused on voice localization in Cine-VR remains sparse. A critical review and analysis of current VoLo techniques and conventions was carried out through five Cine-VR films. The findings of the study underline the challenges and possibilities of voice localization ( VoLo) and the need for further research. The finding offers valuable insights to practitioners and scholars interested in leveraging sound localization to enhance the cinematic virtual reality experience.