Towards the Development of an Ideal Risk Communication by Acknowledging Local Culture
摘要
Risk communication is a key element of disaster management. Communities living in disaster-prone areas often rely on myths, metaphors, and various spiritual beliefs to communicate risks, indicating an intergenerational transfer of risk knowledge and communication. An effective risk communication system in such areas begins with a well-structured collective memory and the transfer of knowledge. However, disaster early warning efforts are often carried out using a top-down approach that does not acknowledge the risk culture already existing within the community. This approach fails to effectively convey disaster risk because people already have their own perceptions. While national governments should contribute essential elements to disaster risk management, local risk communicators must remain flexible in delivering information and recognize the diverse worldviews of each community. Governments cannot overlook the local knowledge, attitudes, and motivations present in communities while delivering disaster risk communication. Instead, a multi-way dialogue should be established, allowing governments and local communities to learn from each other and improve overall disaster risk management.