Australia's current design practices for apartment buildings show a notable absence of direct engagement with end-users. This study delves into the potential of digital platforms to bridge this gap, enhancing the dialogue between developers and future residents. Through eleven semi-structured interviews with industry professionals, including designers and developers, insights were gathered on the prospective integration of digital tools for end-user engagement into the design process. The investigation revealed potential challenges that might arise with adopting digital platforms: aligning user expectations with project economics, overcoming a lack of developer awareness about the significance of digital platforms in the design process, and navigating the constraints of a relatively small market. Additionally, the traditional linear engagement process does not well align with the iterative, user-responsive nature of digital engagement platforms. Highlighting the importance of digital tools in creating meaningful interactions with future residents, the research suggests that while introducing these platforms may add complexity, it is essential for fostering user-centric, community-driven environments. In contrast to proactive implementations in countries like the USA, Australia's current lack of such digital engagement tools marks a significant gap. Despite expected challenges, digital platforms are recommended to ensure apartment designs better reflect end-user needs and preferences.