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Mobile banking refers to the use of smartphones to complete various banking services. As the most important portal for retail banking, it functions to attract, engage, retain, and convert customers. It plays a vital role in competing for long-tail customers, collecting merchant entry commissions, reducing bank operating costs, enhancing customer experience, and boosting financial product sales. The “2021 China Digital Finance Survey Report” highlights four observations that underscore the market position of mobile banking.

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Mobile Banking Potential Monthly Active Customer Mining: Automated Machine Learning Techniques

  • 章节

  • 发表日期：

    2025年

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  • Liyu Shao,
  • Qin Chen,
  • Min He

摘要

Mobile banking refers to the use of smartphones to complete various banking services. As the most important portal for retail banking, it functions to attract, engage, retain, and convert customers. It plays a vital role in competing for long-tail customers, collecting merchant entry commissions, reducing bank operating costs, enhancing customer experience, and boosting financial product sales. The “2021 China Digital Finance Survey Report” highlights four observations that underscore the market position of mobile banking.