Rapid urbanization poses significant challenges to the preservation of geological heritage within urban environments. This chapter delves into the delicate balance between urban development and the conservation of geological features, stressing the importance of protecting our geological legacy amidst the ever-expanding concrete landscapes of modern cities. We draw on case studies and examples from around the globe, highlighting the unique challenges urban areas face, such as land use conflicts, and competing development priorities. The chapter explores effective methods for integrating geoheritage considerations into urban planning, emphasizing the importance of collaborative partnerships, advanced technologies, and community engagement efforts. Additionally, we discuss the role of policy frameworks and regulatory mechanisms in ensuring the sustainable conservation of urban geoheritage. Through this exploration, we aim to inspire a renewed commitment to preserving geological heritage in urban settings, fostering a deeper appreciation for the geological wonders hidden amidst the hustle and bustle of city life.