Despite a high level of literacy, widespread proficiency in English and a rich oral tradition, it was only in 2009 that the first Bruneian novel in English was published. Although the Malay language novel has a longer history dating back to 1951, the Bruneian literary ecology as a whole to date can be described as still nascent, with low levels of awareness, production, publication and dissemination of local literature across the country. It is not surprising then that the majority of media and literature consumed by Bruneians still originates from outside the country, with popular sources being East and Southeast Asia, the USA and the UK. Nevertheless, the landscape of Anglophone Bruneian literature is changing rapidly, with over 15 novels and novellas in English published since 2009, in addition to numerous collections of poetry, literary zines and original scripts for theatre and new media published and produced. Using Driscoll, Fletcher and Wilkins’s notion of genre worlds to map out the “social, industrial and textual practices” (Wilkins et al. in Genre worlds: popular fiction and twenty-first-century book culture, University of Massachusetts Press, 2022) of contemporary Anglophone Bruneian novels as a genre, this chapter will show how the genre has constructed itself for international visibility through transnational rather than local identity construction, ranging from the material production of the texts through to their thematic and narrative contents. This chapter will map how the genre, influenced by an awareness of representations of Brunei from outside the country, has employed various narrative and paratextual tactics in order to carve out and (re)claim a space in the global imaginary.