Sustainable Fintech for Inclusive Tourism and Economic Development: Boost, Mypb, Touch ‘n Go E-Wallet and Alipay+ Ecosystem in Malaysia
摘要
The transition into the digital payment era is an unintended consequence of the COVID-19 pandemic for Malaysia. Previously, payment transactions in Malaysia were heavily reliant on cash. However, under the Movement Control Order (MCO) and various other restrictions from March 2020 to December 2021, retail activities shifted to online spaces—leaving Malaysian consumers with no choice but to embrace a more digital lifestyle.