This chapter examines the pivotal role of the networked customer in shaping the digital supply chain, underscoring the transformative impact of hyper-connectivity and digitalisation on customer-business interactions. By leveraging advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT), and real-time analytics, businesses can integrate customer interactions seamlessly across all lifecycle stages—from acquisition to service. The concept of the networked customer emphasises empowerment, enabling self-service, customised experiences, and intelligent product tracking to foster satisfaction and loyalty. Furthermore, the chapter highlights how digital supply chains optimise issue management and enhance customer lifetime value by creating responsive and predictive systems. Practical examples illustrate how businesses can capitalise on networked customer capabilities to gain a competitive edge. This chapter concludes that aligning the strategic goals of the supply chain with customer-centric digital transformation is vital for thriving in today's rapidly evolving marketplace.