Indian retail is undergoing a transformation due to rapid digitization and shifting consumer preferences. Blockchain technology is changing retail chain management by boosting efficiency, security, and transparency. This technology can also alter Indian retail operations by enabling verified transactions and improving inventory management to build consumer trust. Blockchain technology adoption in retail depends on organizational readiness, technological knowledge, and top management support. This study examines organizational aspects affecting blockchain adoption in retail and develops and validates a model for organizational characteristics affecting blockchain adoption. Thus, the study examines three key blockchain adoption intention constructs of blockchain knowledge, organizational readiness, and organizational support. Retailers received surveys online and the data was analyzed using SEM. The study supports that organizational management support (p = 0.017) and organizational readiness (p = 0.008) are significant precursors to the intention to adopt this technology. The study concludes that organizations must support and improve their readiness for modern technology with the top management's cooperation.

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Organizational Factors Impacting the Retail Industry's Adoption of Blockchain Technology

  • Smita Sharma,
  • Roopa Shree Rao

摘要

Indian retail is undergoing a transformation due to rapid digitization and shifting consumer preferences. Blockchain technology is changing retail chain management by boosting efficiency, security, and transparency. This technology can also alter Indian retail operations by enabling verified transactions and improving inventory management to build consumer trust. Blockchain technology adoption in retail depends on organizational readiness, technological knowledge, and top management support. This study examines organizational aspects affecting blockchain adoption in retail and develops and validates a model for organizational characteristics affecting blockchain adoption. Thus, the study examines three key blockchain adoption intention constructs of blockchain knowledge, organizational readiness, and organizational support. Retailers received surveys online and the data was analyzed using SEM. The study supports that organizational management support (p = 0.017) and organizational readiness (p = 0.008) are significant precursors to the intention to adopt this technology. The study concludes that organizations must support and improve their readiness for modern technology with the top management's cooperation.