The present study delves into the entrepreneurial aspirations of undergraduate students in the UAE, a region that is uniquely characterized by its blend of traditional family values and rapid economic development. This study will specifically focus on how the influence of family, a cornerstone of Emirati society, shapes the business goals of students. It will explore the impact of family influence on students' entrepreneurial intentions and compare the entrepreneurial aspirations of students from families with established businesses to those of students from non-business-owning families. Additionally, the study will evaluate the effect of direct involvement in family businesses on students' entrepreneurial ambitions. Through this research, we aim to gain greater insight into the role of family influence in shaping students' entrepreneurial goals and understand the impact of family involvement on entrepreneurial intentions in the context of the UAE.