Geoarchaeological is a multidisciplinary method aimed at showing the connection between geological environment and archaeological remains. In the context of West Lampung, this connection is particularly important due to the region’s susceptibility to a range of natural disasters. The vulnerability is attributed to the location, traversed by the formidable Sumatran fault, which exposes the land to seismic activity, landslides, and floods. Furthermore, West Lampung harbors archaeological sites, offering a unique geological instability and historical significance. In the past decade, geoarchaeological studies discovered 29 sites on the active Semangko fault from the tenth to the nineteenth centuries. The results showed that the level of availability of archaeological remains was highly disturbed. However, the area had natural and archaeological potential, including amazing scenery, cultural heritage, and artifacts. Traces of the oldest inscription and hundreds of other artifacts such as potshards, ceramic fragments, and megalithic stones were also found within the industrious landscape. Therefore, the potential to transform this area into a distinctive tourism destination is crucial. Mastering the complexities associated with harnessing these potentials, while addressing challenge of conservation, constitutes a sophisticated and challenging practice. In this context, Philip Kotler’s marketing method was used to analyze the strategies applicable to regions characterized by the dual facets of archaeological richness and susceptibility to disasters. Examining marketing mix and demarketing notions should be carried out to achieve sustainable tourism aimed at preserving and conserving nature and cultures.