The future trajectory of the global automobile industry is increasingly centered around new energy vehicles. However, in the face of evolving policies and market dynamics, several key challenges persist within the new energy vehicle sector. These challenges include issues related to inadequate battery quality, insufficient production capacity, and heightened competition among companies operating in this domain. This study proposes harnessing the advantages offered by supply chain technology to optimize industrial strategies within the new energy vehicle sector. Specifically, it advocates for the implementation of a comprehensive quality inspection management system to ensure stringent control over product quality. Additionally, synchronized planning is recommended to enhance production efficiency and mitigate capacity constraints. Moreover, the study underscores the importance of data collection and analysis to enable enterprises to effectively adapt to market fluctuations and tailor their production and sales plans accordingly. In conclusion, the application of supply chain technology in the digital transformation of the new energy automobile industry holds significant promise. It not only enables the sector to align with future market trends but also enhances competitiveness and ultimately fosters greater consumer satisfaction. By addressing the aforementioned challenges and embracing innovative solutions, the industry can position itself for sustained growth and success in the evolving automotive landscape.