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Nowadays, social mediaSocial media has become a powerful platform for generating revenue of the companies and this media has made the world smaller especially in the last decade. It has become a mandatory platform for the companies to reach their customers. Therefore, this study aims at increasing the revenue by means of advertising through social mediaSocial media. As per digital 2023 global overview report, the average consumer spends about 151 min per day on social mediaSocial media, it is a good place to reach a larger audience. Herein, it is intended to analyze the effectiveness of social mediaSocial media advertising on YouTube, Facebook and newspaper in generating sales. A dataset containing the past data pertaining to these variables has been considered and multiple linear regressionMultiple linear regression model has been developed using R, the most powerful machine learningMachine learning tools to analyze statistical data. It has been found that advertisementsAdvertisement on YouTube and Facebook have a significant impact on sales, while newspaper does not have significant role in generating sales.

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Analyzing the Impact of Social Media Advertising Using Machine Learning Technique

  • 会议论文

  • 发表日期：

    2025年

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  • B. Roopashri Tantri,
  • Padma Bhaskar,
  • N. Sandhya

摘要

Nowadays, social mediaSocial media has become a powerful platform for generating revenue of the companies and this media has made the world smaller especially in the last decade. It has become a mandatory platform for the companies to reach their customers. Therefore, this study aims at increasing the revenue by means of advertising through social mediaSocial media. As per digital 2023 global overview report, the average consumer spends about 151 min per day on social mediaSocial media, it is a good place to reach a larger audience. Herein, it is intended to analyze the effectiveness of social mediaSocial media advertising on YouTube, Facebook and newspaper in generating sales. A dataset containing the past data pertaining to these variables has been considered and multiple linear regressionMultiple linear regression model has been developed using R, the most powerful machine learningMachine learning tools to analyze statistical data. It has been found that advertisementsAdvertisement on YouTube and Facebook have a significant impact on sales, while newspaper does not have significant role in generating sales.