Due to technological developments, B2B sales in large companies are undergoing a process of transition and digital transformation. The transition from the traditional commercial approach to complete virtualization raises crucial questions about the best practices and tools for the future. Integrating new technological and digital tools and trends is essential for progress in an increasingly competitive market. This paper focuses on transforming a traditional field sales team of a telecommunications company into a virtual approach team to increase their efficiency. Therefore, in this study, we firstly first define current trends, practices and the best digital technologies to be implemented by the NOS company, in order to design a sales team software for optimizing performance and transforming teamwork in the digital age.