This case study aims to analyze the impact of the digital transformation on Delta Cafés. To this end, a consumer survey was carried out to understand their perception of the brand, from the products to how the company works and its actions. The sample consisted of 140 participants. An attempt was also made to understand whether the participants’ perceptions were independent of whether or not they were Delta Cafés customers. The chi-square test results indicate that Delta Cafés customers are more aware of the brand, both because of the coffee and because of its founder, are more aware of the social responsibility actions carried out by the company and are more involved with organizations that positively impact society. Finally, an interview was conducted with Delta's Systems Director, who has been with the company for 12 years and is currently responsible for 54 employees out of a total of around 3500 employees. The interview lasted approximately 1 h and 15 min, via Zoom. The big challenge is to automatically manage all the processes associated with finance, logistics and production. Delta is looking to digitize the whole organization, which will free people from superfluous tasks and allow them to perform others that matter more. Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Electronic Data Interchange (EDI) have all been implemented, as well as e-commerce and m-commerce (Delta Mobile). Dehumanization and loss of human capital are a risk of digitization which Delta Cafés seeks to avoid through training—one of the pillars of the organization.