This work explores the impact of strategic theories and practices in two specific approaches to strategic culture management: Cultural Strategy and Trend Studies. Considering different works that have connected these approaches in terms of sociocultural analysis, it is important to review how specific research protocols within trends studies and Cultural Strategy incorporate elements from strategy, while designing a research path and the resulting insights. This provides a better view of the growing disciplinary relations between cultural analysis and strategy and highlights how these protocols and associated methods can benefit from specific cultural, critical, and analytical approaches. A narrative bibliographic review informs our research and illustrates both concepts and methodologies, highlighting existing and/or potential connections. The resulting critical appraisal outlines interconnections in a map between strategy, Cultural Strategy, and Trend Studies, providing insight into future protocols that articulate these approaches.