The evolution of technology continually introduces new marketing platforms. Recently, the metaverse has emerged as a significant new platform for marketing. However, despite the potential of metaverse marketing, there is relatively limited research available on the topic. This study contributes to the marketing and metaverse discourse by developing a conceptual framework for metaverse marketing based on data collected from expert interviews conducted between January and March 2024 (N = 7). The framework categorizes the different levels of metaverse marketing by its technological advancement and immersiveness, identifying four distinct dimensions: interactive, intelligent, augmented, and immersive marketing. The study indicates that most marketers currently operate at the interactive level, where immersiveness and technological advancement remain limited. Further studies are encouraged to advance the suggested framework.