Digital marketing has become an integral part of the modern business landscape, revolutionizing the way companies promote their products and interact with their customers. In this essay, we aim to demonstrate how it can be related to an increased tendency for mental health problems and other societal complications, as well as developing insights into its evolution using the latest breakthroughs in technology. This study will provide an overview of the impacts of digital marketing on companies, and in society, resorting to classical literature, as well as recent studies and articles conducted on the matter. An online survey was developed to support our research, reaching 112 Portuguese participants. The scientific methodology used was the Chi-Square test, with a confidence margin of 95% targeting two focus groups, one with their ages comprised within 16–25 years old and the other from 35 to 50 years old. We perceived that there would be behavioral differences between people who were born in the digital marketing age and those who had to adapt to it. We also provided some possible solutions to the problems raised by digital marketing and explained how these issues could be exacerbated with the renaissance technology is facing recently.