Scholarlink

In the past two decades, wellness tourism has become one of the major niche markets in many destinations across the world, particularly in Asia witnessing exponential growth (Global Wellness Institute, 2018). The continuous growth of wellness tourism is due to several factors, such as the desire to experience new activities, escape from hectic lives, spiritual balance, and physical improvement, and pursue cultural and recreational activities, and diversity in wellness tourism products and services. Asia offers diverse wellness services not only spa treatments but also many other forms of services ranging from traditional Chinese medicine, Thai massage, Ayurveda and Yoga in India, Meditation and Spirituality in Nepal to Traditional bathhouses in South Korea. This chapter will discuss services offered to wellness tourists in detail using cases from Asian countries as illustrations. The term wellness is often described differently from country to country; hence, the chapter will further explain the relative terms such as wellness, health, and medical tourism in the Asian context for a clearer understanding. Moreover, the barriers to the growth of the wellness tourism industry in Asian countries will also be discussed. The chapter concludes by suggesting future directions to overcome these barriers for the holistic development of wellness tourism in Asia.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Middle-Class Consumers Seeking Health, Rejuvenation, and Relaxation in Asian Regions

  • 章节

  • 发表日期：

    2025年

查看全文
  • Bushra Choudhary,
  • Saima Kareem,
  • Abdul Qadir,
  • Sarah Hussain

摘要

In the past two decades, wellness tourism has become one of the major niche markets in many destinations across the world, particularly in Asia witnessing exponential growth (Global Wellness Institute, 2018). The continuous growth of wellness tourism is due to several factors, such as the desire to experience new activities, escape from hectic lives, spiritual balance, and physical improvement, and pursue cultural and recreational activities, and diversity in wellness tourism products and services. Asia offers diverse wellness services not only spa treatments but also many other forms of services ranging from traditional Chinese medicine, Thai massage, Ayurveda and Yoga in India, Meditation and Spirituality in Nepal to Traditional bathhouses in South Korea. This chapter will discuss services offered to wellness tourists in detail using cases from Asian countries as illustrations. The term wellness is often described differently from country to country; hence, the chapter will further explain the relative terms such as wellness, health, and medical tourism in the Asian context for a clearer understanding. Moreover, the barriers to the growth of the wellness tourism industry in Asian countries will also be discussed. The chapter concludes by suggesting future directions to overcome these barriers for the holistic development of wellness tourism in Asia.