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This chapter stresses the significance of intellectual property as intangible assets of companies, especially in the high-technology industry. It explains why intellectual property management should be understood not only by lawyers but also business managers. The chapter delves into key types of intellectual property: copyright, patents, trade secrets, trademarks, geographical indications, and new varieties of plants. It provides the legal definition, examples, and managerial implications for each type of intellectual property. The aim is to increase awareness among future business leaders to protect and exploit their intellectual properties for competitive advantage via innovation.

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Intellectual Property: Intangible Assets to Be Protected and Exploited

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  • 发表日期：

    2025年

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  • Sutti Sooampon

摘要

This chapter stresses the significance of intellectual property as intangible assets of companies, especially in the high-technology industry. It explains why intellectual property management should be understood not only by lawyers but also business managers. The chapter delves into key types of intellectual property: copyright, patents, trade secrets, trademarks, geographical indications, and new varieties of plants. It provides the legal definition, examples, and managerial implications for each type of intellectual property. The aim is to increase awareness among future business leaders to protect and exploit their intellectual properties for competitive advantage via innovation.