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This chapter explains why the success of technology ventures very much depends on management strategies, in addition to technical matters relating to products and services. There are four sections in this chapter. Part 1 relates contemporary management concepts to the context of technology ventures. Part 2 provides innovation-oriented lessons that are critical for new product and venture development. Part 3 tackles the commercialization stage, including strategic issues that range from production to innovation adoption. Part 4 concludes with a macro view that ties together public policies and economic development schemes that facilitate the growth of technology ventures.

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Introduction

  • 章节

  • 发表日期：

    2025年

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  • Sutti Sooampon

摘要

This chapter explains why the success of technology ventures very much depends on management strategies, in addition to technical matters relating to products and services. There are four sections in this chapter. Part 1 relates contemporary management concepts to the context of technology ventures. Part 2 provides innovation-oriented lessons that are critical for new product and venture development. Part 3 tackles the commercialization stage, including strategic issues that range from production to innovation adoption. Part 4 concludes with a macro view that ties together public policies and economic development schemes that facilitate the growth of technology ventures.