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EvaluationEvaluation is a fundamental part of the strategic communication process to measure campaign performance, to better understand target audiences and to support continuous improvementContinuous improvement (Buhmann and Likely, The International Encyclopaedia of Strategic Communication 1:625–640, 2018; Macnamara, International Journal of Strategic Communication 12:180–195, 2018; Mahoney, J. (2023). Strategic Communication: Campaign Planning. Routledge.).

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Evaluation of AI for Strategic Communication Practices and Continuous Improvement

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  • 发表日期：

    2025年

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  • Karen E. Sutherland

摘要

EvaluationEvaluation is a fundamental part of the strategic communication process to measure campaign performance, to better understand target audiences and to support continuous improvementContinuous improvement (Buhmann and Likely, The International Encyclopaedia of Strategic Communication 1:625–640, 2018; Macnamara, International Journal of Strategic Communication 12:180–195, 2018; Mahoney, J. (2023). Strategic Communication: Campaign Planning. Routledge.).