Developing halal tourism, mainly traditional culinary tourism, is crucial for achieving sustainable development in the tourism industry. Utilizing digital marketing content is an effective creative economy strategy for increasing awareness of the halal industry. This study aims to assess the influence of heightened awareness, enhanced reputation, improved relationships, and the establishment of halal brands on the intention of Muslim individuals in the city of Palembang to visit or purchase halal traditional cuisine. The evaluation will be based on the implementation of content marketing strategies. Muslims generally advocate for grassroots change, eschew religious extremism, and actively participate in societal affairs. They often interpret and re-evaluate Islam to effectively respond to their communities’ political, social, and religious circumstances and global challenges. A survey was conducted in mid-2022 to collect data, which involved delivering questionnaires to 149 respondents. The employed analytical tool is multiple regression analysis. The findings indicated a notable and favorable impact of all the examined independent factors except the reputation variable, which showed no influence. The study analyzes the impact of a Muslim-friendly map, used as a digital guide, on promoting traditional halal cuisine businesses in Palembang City. The aim is to encourage the growth of halal tourism in the area.