The article analyzed the construction of an intelligent optimization system for rural logistics distribution paths. The overall design concept and technical framework of the intelligent optimization system for rural logistics distribution paths were proposed, and the specific functions and implementation methods of the intelligent optimization system for rural logistics distribution paths were introduced. Finally, through experiments on specific examples, the average delivery cost of A Express Company was reduced to 59000 yuan, and the delivery time of B Express Company was shortened to 14.8 h. This verified that the system has significant advantages in reducing rural logistics delivery costs and improving delivery efficiency.