Reification is an essential aspect of the institutionalization of a political party. It assesses the extent to which the public knows the party. However, in Indonesia, political parties are likely better known to the public because of certain factors. Thus, elite individuals appear to hold a more significant position than their party organizations and other collective identities that bind the party as a whole. This article examines the issues of reification of political parties in Indonesia, focusing on four parties: the PDIP, the Gerindra Party, the Nasdem Party, and the Democrat Party. The authors employ a concurrent mixed research method, combining qualitative methods using literature studies with quantitative methods in using online public surveys administered to 264 respondents using random sampling techniques. The findings indicate that reification, which should be one of the supporting factors for the institutionalization of political parties, can be a factor that strengthens the phenomenon of political party personification. This finding differs from previous studies on the personalization of political parties, which focused solely on the party's internal dynamics. This study reveals that personalization in political parties occurs because of the presence of powerful figures and the public's perception of these figures. The public recognition of a figure in a political party can make opportunities for internal party parties to further connect the figure as a part of the party's identity. This condition makes it difficult for political parties to manage internal democracy and to provide political education to the public about party knowledge as an organization, which can be one of the party institutionalization variables.