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Perception over herbal supplement, locally known as “Jamu,” to help prevent or cure Covid-19 gets inclusively discoursed in Indonesia's internet-based news and social media. The paper demonstrates the debate over the functionality of Jamu to boost immune and protect one's against Covid-19 in social media, as results of cognitive anchoring produced by government, policy makers, medical experts, industry, academia, and community leaders on the internet-based news. The paper reveals that inclusive social media works as means on advocating the benefit of Jamu and its efficacy, and importantly shaping the market perception and price formation of Jamu during Indonesia Covid-19 pandemic.

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The Economics of Perception in the Internet: Why Herbal Supplements Are Highly Demanded During Indonesia Covid-19 Pandemic?

  • 会议论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年

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  • Dimas Caraka Ramadhani,
  • Sudarsono Hardjosoekarto,
  • Radhiatmoko,
  • One Herwantoko

摘要

Perception over herbal supplement, locally known as “Jamu,” to help prevent or cure Covid-19 gets inclusively discoursed in Indonesia's internet-based news and social media. The paper demonstrates the debate over the functionality of Jamu to boost immune and protect one's against Covid-19 in social media, as results of cognitive anchoring produced by government, policy makers, medical experts, industry, academia, and community leaders on the internet-based news. The paper reveals that inclusive social media works as means on advocating the benefit of Jamu and its efficacy, and importantly shaping the market perception and price formation of Jamu during Indonesia Covid-19 pandemic.