Technological developments have led to changes in marketing trends in Indonesia. Throughout the COVID-19 pandemic, also changes in consumer behavior patterns caused by restrictions on human movement have caused the development of the use of digital technology as a marketing tool to take on a very important role in strengthening branding and marketing of products and services so that the company can live and develop. Likewise with the Mulyaharja Thematic Village which is a village located in the city of Bogor with the concept of Community-Based Tourism (CBT) which can be applied in the form of local community participation, by forming tourism village institutions, environmental formation, and community business activities. Mulyaharja's "Unique Tourist Destination" is the topic of this study, which examines how digital marketing tactics might be used to strengthen the village's "Destination Branding" through the use of the media website, Instagram, and social media (Facebook). A SWOT (Strength, Weakness, Opportunity, Threat) study of both internal and external elements is used in the destination branding analysis technique to determine the most effective digital marketing strategy. Research findings, literature studies, and digital marketing media are examples of primary and secondary sources. The branding of a tourist destination is a very important aspect of tourist decision making. Digital marketing must be able to communicate the uniqueness, and uniqueness of the attraction, facilities, and attractiveness of a destination so that it can produce a positive and significant influence on customer behavior and ultimately attract tourists to visit.