Warm Mix Asphalt (WMA) has gained popularity in flexible pavement construction due to benefits like reduced emissions, lower production temperatures, improved workability, enhanced durability, minimized worker exposure, energy and cost savings, and sustainability. This research addresses the critical issue of asphalt rutting, examining rutting performance in asphalt mixtures with a focus on both conventional and non-conventional WMA technologies. The study includes conventional WMA, such as Zycotherm and non-conventional WMA like Rice Bran Wax (RBW), assessing RBW as a potential additive. A comparative analysis between traditional Hot Mix Asphalt (HMA) and WMAs evaluates the impact of reduced production temperatures on rutting performance. The advanced numerical simulation method, the Hirsch model, is employed to analyze rutting behavior, supported by experimental validation. Material characterization examines the influence of binders, aggregates, and additives like Zycotherm and RBW on rutting resistance, considering environmental factors like temperature and moisture content. By integrating numerical simulations with practical experiments, the study aims to deepen understanding of rutting mechanisms and contribute to resilient pavement solutions. The investigation consists of two phases: analytical and experimental. The analytical phase uses the Hirsch method to model asphalt mixture behavior under loading, while the experimental phase conducts laboratory tests to assess rutting and fatigue performance. The results inform the development of design guidelines for asphalt mixtures resistant to rutting and fatigue, thereby improving pavement durability and lifespan. The analytical investigation employing the Hirsch model offers a numerical approach to simulate material behavior under loading conditions.