Being provocative in nature, the concept of ‘Tanha’ in Buddhist philosophy is capable of raising controversial issues. Hence, it is desirable to explore its dynamics and reflect on a wide range of possibilities as far as the corporate responsibilities are concerned. Its myriad effects which impact our contemporary existence because of the spiritual perspective should be considered seriously. The paper aims to bring home the point as to how this particular concept makes a distinctive contribution to knowledge and attempts to influence our social and economic participations in a significant way. Considering this context, it is important to find the nuanced connections between the market culture and people’s lives. At the same time, it is also necessary to seek insights that Tanha can provide on the prospects for an alternative possibility of a more co-operative market-system in the future.